Are you too old to become a UX designer if you are in your 30s, 40s, or even over 50?

The short answer is no. You are never too old to make a career change. The real issue has nothing to do with age. It’s a self-esteem issue rooted in lack of belief that you could successfully transition from a role in which you have invested so much, to start on one that is completely new. In this article, we will explore how to overcome several limiting beliefs that are stopping you from embarking on an exciting career change. In addition, I will share inspiring testimonials and advice from designers who have started their journeys after 30.

But first, let’s begin with the most common limiting beliefs.


I am too old to become a UX designer

You are not hired based on age but on your ability to solve problems and bring value to an organization. The design market (recruiters and employers included) responds primarily to your creative skills (hence the need for a strong portfolio of work) and your soft skills. While ageism can be a factor in some industries, many design companies actively work to address age bias legally and create more inclusive work environments. Other more critical factors like personality, values, and talent will prevent you from being hired.

I am inexperienced and not good enough

You might be at an advantage compared to new graduates applying to the same role as you are technically not starting from zero. You may have already acquired valuable skills in your previous roles like project management, teamwork, and client communication. Individuals with job maturity, diverse perspectives, and experiences are always sought after. As a design lead, I intentionally build diverse teams so that we can generate a larger pool of ideas from our different backgrounds.

Having related degrees and working in related fields also can work out in your favor. People with backgrounds in fields like architecture, graphic design, web development, psychology, or marketing may find it easier to transition. The research or design process in these fields usually overlap making easier to adjust to a new field like UX. I personally had worked as a software developer, graphic designer, teacher and website developer before specializing in UX design. All your experiences matter.Having related degrees and working in related fields also can work out in your favor. People with backgrounds in fields like architecture, graphic design, web development, psychology, or marketing may find it easier to transition. The research or design process in these fields usually overlap making it easier to adjust to a new field like UX. I personally have worked as a software developer, graphic designer, teacher, and website developer before specializing in UX design. All your experiences matter

I am too scared to fail

In life, you do not succeed at everything you do. So why are we scared of failing if we constantly encounter failure in life? Even kids know that is normal to fail at something new and unperturbed they try again until they get it. As adults, we care way too much about what people think about us when we fail and also when we succeed. We need to redefine failure as a stepping stone to success. There is no need to fear failure as it helps you grow and get closer to your goals

I don’t know how to design

You do not necessarily need to know how to design. The UX field encompasses various roles, each with specific responsibilities and areas of focus. UX Designers tend to focus on the overall experience users have when interacting with a product. They conduct user research, create personas, design wireframes and prototypes, and test designs to ensure they meet user needs. UX Researchers gather and analyze data about users and their needs. They use various methods such as interviews, surveys, usability testing, and field studies to inform the design process. UX Strategists develop long-term strategies to enhance user experience. They align UX goals with business objectives, ensuring that design decisions contribute to the overall success of the product. UX Engineers bridge the gap between design and development. They translate design concepts into interactive, front-end code, ensuring that the final product aligns with the design visio

You need to look at your past experiences, passion, and skills to evaluate which role you would feel most comfortable transitioning to.

I am too late to join UX

The demand for skilled UX designers is still high, and this trend is likely to continue in the future as new technologies and interfaces emerge. There are always going to be badly designed experiences that need improving. Companies across various industries are recognizing the importance of good design in creating user-friendly products and services, which creates opportunities for individuals looking to enter this field.

I am not sure if UX is right for me

You can evaluate if UX is right for you before you fully invest time in expensive courses and job searching. Carefully evaluate why you want to change careers. Is it out of desperation or do you have a genuine interest in UX work? How can you find this out? Learn about what a UX designer does on a day-to-day basis. Reach out to two or three UX designer for a chat about what they do, what they love about their job, and what they do not like about their job. Is it what you see yourself doing day in and day out for the next couple of years? Try to do a practice project to get a feel for the on-the-job mechanics of tackling design problems. And if you are still unsure, I have a list of the most common traits that successful UX designers have that you can measure yourself against. What these exercises should expose is whether you have the right passion to not only do the job but to be really good at it.

What Senior Designers have to say

Here are a couple of quotes from Senior designers who have started late in their career and employers who have hired older designers coming from a different field.

“Just last week, one of my graduates turned 40 and landed a 6-figure job. That’s 4 weeks after graduating from a part-time course, in the middle of a global pandemic. And he isn’t the only one. I had many students over the age of 40, some over 50, and they are all happily employed ad UX or Product designers (or managers). Age won’t stop you from getting a great career in UX. If you love it, if you really “get it”, you’ll be fine :)”Vera, UX & Product Design Lead

I was 35 when I got my first UX position. Granted, I went back to school when I was 32.

Going back to school in my 30’s was… punishing. I couldn’t pull all-nighters at the drop of a hat anymore. Not just because my body didn’t want to, but because I had other demands on my time that meant I couldn’t just sleep it off a couple days later. If I stayed up late studying, that meant lost sleep— because the kids were going to make enough noise to wake me up at 6am regardless of whether they meant to or not. Attending mid-day study groups was impossible— I had work to do, and it needed my prime thinking-time.

The stresses on my marriage were pretty intense— our budget was severely cut back when I went back for my engineering degrees, and my wife had to not only pick up the slack around the house, but work around the reduced income. All the while, she felt like she couldn’t bother me because I needed to focus on work and studying. It hurt her that even when we got away to the beach for a weekend, I sat on my laptop working on research and assignments.

Don’t misunderstand— it has turned out to be well worth it. We knew it would be hard going into those 3 years, but weighed the cost and committed to it. However, it was orders of magnitude more difficult than if we hadn’t had kids or even if I had been single.

Now, it’s sometimes hard to get positions because I’m older than people with similar levels of experience. I’ve been fortunate enough that I found places where I played my previous career and experiences into things they found valuable, but my offer rate is substantially lower than it would be if I were younger. I cost more because I’m older and have a family. (I’m worth more, too, but it takes more effort to convince employers of that).

If you want to do it, then go for it. You can do it. Just realize that it’s going to be harder for you to get momentum than someone ten years younger than you that is competing for the same position. Just remember:

YOU choose who you want to be.Don Church, UX Designer

“No, it’s definitely not too late.”No, it’s definitely not too late. In my agency, the design team consists of professionals of different ages, which is great. We regularly receive resumes from guys aged 30+ who are at the start of a career.”Vladislav, Founder & CEO

“Hell yes. Your life experience and maturity is something that will set you apart from the “pack.” As long as you’re open minded, lead with inquiry, question everything, and are not an asshole, the world of UI design is your oyster. Don’t let those 20 somethings with their flashy portfolios get you down… they haven’t seen half the world you have ;)” Joe Preston, Vice President of Design at Intuit

“I started a career in UX in my mid 30s, after working as a piano teacher for 15 years. I had very little experience and no training in anything design related, but I don’t feel my age has held me back (albeit it I did have to hustle for a good couple of years before finding any success).”Luke Razzle, Designer

“I’m well over 40 and work as a UX designer – but then I don’t consider myself working in ‘tech’ or IT or anything technical. Sure I architect and design websites and apps but I view it as problem solving, about building the right thing. This allows the real techies to build things right. I tend to work client side and find it not an issue being my age – although I don’t quite look my years. The biggest thing I find is the expectation to manage, which I can do, but rather be doing as that’s what I’ve been focused on since 1995.

The thing that will hold you back is your lack of experience. UX design is a deep subject that goes in many different directions. Past experience is vital as boot camps and course like General Assembly tend to get things only half right most of the time. They also believe too much of the hype around lean and agile without providing why it’s only part of the story and often is only really suited for young fizzy startups. In summary – the age is not a problem, your previous experience may well be. If you’ve been a designer or a developers you’ll have many old habits to unlearn, for example.”Stewart Dean, London based UXer


In conclusion

To round off this article there are a few thoughts I want to leave you with. Commit to taking action towards transitioning to UX and intentionally sharing it with others for them to hold you accountable. It’s very easy to procrastinate and get overwhelmed with all the articles leading to you feeling despondent and discouraged. Secondly, dedicate time to your current schedule to gain progress toward achieving your goal. Create a timetable on your calendar of when you will be studying, upskilling, and networking. If you are married communicate your dream with your partner and map out a plan that works for your family. Have a deadline for your milestones.

And lastly, pay the cost. This might mean investing a vast amount of time and resources into your journey and in some cases, you may need to take an expensive course or pay for design software. Have the end goal in mind.

It’s never too late to pursue a new career path that excites you and aligns with your interests and skills. If UX design is something you’re passionate about, don’t let your age hold you back. Embrace the opportunity to learn and grow in this field!

If you are already a UX designer let us know at what age you started.

What to do next?

A great place to start is to quickly evaluate if UX design would really be a good fit for you by reading this article:

Is UX design a good fit for you? 8 personality traits you must have.

UX/UI design brief #8: Redesigning the Spotify App

Today’s design brief is a redesign of an existing platform namely Spotify’s music app.

This is the seventh design brief or practice project for UI and UX designers looking to build a portfolio of credible work. Each detailed client brief is time-boxed, detailed, and crafted realistically enough to give you a hands-on experience of doing a real project. The design brief is meant to help you create realistic work you can add to your portfolio and test if design really is for you.

Designing an app is unique in that there are particular guidelines and best practices already outlined for Android and IOS that are different in some way to web patterns. This challenges the designer to be able to understand how platform constraints affect design.

As is usually the case, I have included the following with each design brief:

  • Timeline (For this to be realistic each brief has a timeline that is as close to real-world work as possible)
  • Objectives (What is REQUIRED by the client. This part usually trips designers up as they go off designing what is not required)
  • Platform(Where your designs will live. Understanding these platforms will give a well-considered solution)
  • Target audience (Users always come first and the design must accommodate the target audience’s pain points)
  • References (If you are not sure where to start, clients normally give a set of examples or references they like. The closer the design solution is to the references, the fewer revisions a designer will have to do)
  • Deliverables (Most importantly how the solution should be delivered. These represent what a well-detailed portfolio case study looks like so hit it out of the park)
  • Recruiter advice (Portfolio advice from creative directors, CEOs and leading design creatives from the biggest companies)

This will help you build your case study much faster as the project objectives and such are provided.

Let’s begin

Client:Spotify

Timeline
1–2 weeks. The project is expected to be completed within two weeks.

Objectives

Our goal is to redesign the Spotify music app to provide a richer and more personalized music streaming experience for users. The app should allow users to onboard, discover new music, create playlists, and easily access their favorite songs. “By 2026, the music streaming market is projected to reach $76.9 billion globally.” – Allied Market Research.berg

Success Metrics to Consider:

User engagement metrics, such as the number of songs listened to and playlists created
User signups and ratings
Conversion rate for concert ticket purchases through the app
Number of app downloads and active users

Target audience

Marcus Lee, 35 | Musician
NEEDS
Likes to create and share his own music with others. He wants a platform that allows him to easily collaborate with other artists, share his work, and get feedback from the community. Finds it challenging to get his music noticed in the crowded music industry and struggles to find a platform that caters specifically to independent artists like him.

Sophia Patel, 23 | Music Enthusiast
NEEDS
Enjoys discovering new artists and attending live concerts. She also likes to create playlists for different moods and occasions. Finds it frustrating when she cannot easily find new music recommendations or when she has to switch between multiple apps to listen to different genres.

Sandra Jenkins, 28 | Fitness Enthusiast
NEEDS

Enjoys working out and needs music to keep her motivated during her exercise routine. She wants a platform that allows her to easily create workout playlists and discover new music that fits her workout style. Finds it frustrating when the music app doesn’t provide enough variety in workout music or when the app doesn’t have features that help her track her fitness goals.

Requirements

Please test our existing app with users to understand how the current functionality could be improved. Address their biggest pain point.


  • User-friendly interface that allows for easy navigation
  • Ability to personalize music recommendations based on user preferences
  • Option to create and save playlists
  • Feature for offline listening as a stronger offering
  • Integration with social media platforms for easy sharing
  • Ability to purchase concert tickets through the app

Platform

The app should be compatible with either iOS or Android devices. Pay attention to IOS and Android guidelines.

IOS guidelines
https://developer.apple.com/design/human-interface-guidelines/ios/visual-design/adaptivity-and-layout/

Android guidelines
https://material.io/design/usability/accessibility.html#hierar

References

References that our company would like the app to follow in terms of structure and layout. It will be your job to replicate something close to these examples but add your creative flair to it.

Youtube Music
Apple Music
Pandora

Deliverables

Onboarding screens – These screens will introduce the app to new users and explain how to use it. They might include a welcome message, an explanation of the app’s features, and instructions on how to create an account.
Homepage – displays recommended music based on user preferences, popular playlists, and trending songs.
Search – allows users to search for songs, artists, and playlists.
Playlist – allows users to create and save their own playlists.
Player – displays the current song playing, lyrics, and options for sharing or adding to a playlist.
Settings – allows users to personalize their music preferences, including genre and artist preferences.

Testing and Results section

Show your wireframes to 5 people and ask them using your designs what they think about them, what they would improve, and an overall rating.

Take their feedback, iterate the designs, and have a final round of testing with 5 users. See that you improve your overall rating. If not go back to the drawing board and change your designs and retest.

What to do next

Download a portfolio project PDF of this design project and all the other existing design projects to do in your own time.

UX Book Review: Rocket Surgery Made Easy- Steve Krug (5 practical takeaways)

This series aims at quickly summarizing UX books you know of and some you may not have read. We will outline 5 main takeaways from each book, how long it takes to read the book and share balanced reviews on the book. Today’s UX book is Steve Krug’s Rocket Surgery Made Easy. If you find the insights valuable then you can consider buying the book and diving deeper into its material.

Rocket Surgery Made Easy, Steve KrugQuick summary

By paring the process of testing and fixing products down to its essentials (“A morning a month, that’s all we ask”), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it’s still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice

Book Reading Time: 4.7 Hours
Amazon Rating: 4.5 / 5

About the author
Steve Krug spent 25+ years as a usability consultant for a wide variety of clients like Apple, Bloomberg, Lexus, NPR, and the International Monetary Fund. His consulting firm, Advanced Common Sense (“just me and a few well-placed mirrors”) is based in Chestnut Hill, MA.

5 Main takeaways from Rocket Surgery Made Easy

  1. Conduct Regular, Simple Usability Tests:
    Krug emphasizes the importance of frequent and straightforward usability testing. Instead of waiting for a polished product, start testing early and often. Aim to conduct at least one usability test per month to continuously gather insights and make iterative improvements.
  2. Involve the Whole Team:
    Engage team members from different disciplines in the usability testing process. This includes developers, product managers, and stakeholders. By involving the entire team, you can foster a shared understanding of user issues and encourage collaborative problem-solving.
  3. Recruit Users Who Reflect Your Target Audience:
    Select participants who match the characteristics of your actual users. Even small sample sizes can provide valuable insights if the participants accurately represent the target audience. Avoid over-complicating recruitment; friends, family, or colleagues can often serve as useful stand-ins.
  4. Focus on Observing Behavior, Not Gathering Opinions:
    During usability tests, prioritize observing what users do rather than what they say they would do. Watching users interact with your product can reveal usability problems that might not be apparent through feedback alone. Look for patterns in behavior that indicate common issues.
  5. Make Testing and Reporting Simple:
    Keep the testing and reporting process straightforward to ensure it becomes a regular practice. Use a simple, repeatable process for conducting tests, and create concise, actionable reports that highlight key findings and recommendations. Focus on the most critical issues that can be addressed quickly.

Balanced Reviews on this book
“This is a very good practical guide to Usability and Usability Testing. A common sense approach that is a good read for anyone embarking on a web app project, in fact any app.
It is a non technical jargon free read that would suit the business owner / project manager / functional consultant that is about to get into any app development project no matter what size the project is.”

“I’m a really big fan of Steve’s book, “Don’t Make Me Think” so I was eager to read this follow-up. I felt that it was well put together, continuing to be written in the irreverent tone of the other book. However, really, the material in the book could have been put into a couple of youtube videos and that would have handled it. I’m not sure if I’m happy that the book was so easily digested during a single flight I took recently or upset that I paid as much as I did for such a small text. On balance, I guess I’m happy that Steve wrote things in such simple terms and I’m sure I’ll be rewarded for my meager investment of time and money with better websites versus someone who wrote fluff to fill a book.”

“Despite its confusing title, this book has a clear focus: Convince you of the benefits of simple usability tests (the kind where you sit down with a user and watch them perform some tasks), and walk you through that process with just enough detail to make you confident that you, too, can perform such tests without too much effort. The focus of this book is on finding usability problems; there isn’t much discussion of specific problems, just the advice to keep the fixes as simple as possible.”

“To put it in other words you will be disappointed if you think the book is related to the design of a website without the requirement of a user session (feed back session, user testing, etc…). The author’s previous book was well versed in this area, designing a website/store based on proven feedback from himself based on the good and bad designs of other sites. The current book, Rocket Surgery Made Easy, gives no indication that the whole task of the book is to easily create sessions for users and get immediate feedback. The book is great but make sure you understand that you are buying a book on how to get immediate feedback from the user and not get it using analytics, eyeball tracking software, click-through rates, or any other method of tracking a user’s feedback.”

UX/UI projects for beginners #6: Food App

This is the sixth design portfolio project for UI and UX designers looking to build a portfolio of credible work. A detailed client brief that is time-boxed, detailed, and crafted realistically enough to give you a hands-on experience of doing a real project. Each portfolio project is meant to help you create realistic work you can add to your portfolio and test if design really is for you.

Today I have a saucy one for you, excuse the pun. A UX/UI project for beginners on designing a food app.

We all have at some point felt too busy (lazy) to cook and reached out for our phones to order some delicious food. The convenience of ordering food is undeniable and such a ubiquitous reflex that we do not even think about it. I personally enjoy cooking for the family but there are times when I cannot due to the kids, an event or work.

Designing an app is unique in that there are particular guidelines and best practices already outlined for Android and IOS that are different in some way to web patterns. This challenges the designer to be able to understand how platforms constraints affect design.

As is usually the case, I have included the following with each design brief:

  • Timeline (For this to be realistic each brief has a timeline that is as close to real-world work as possible)
  • Objectives (What is REQUIRED by the client. This part usually trips designers up as they go off designing what is not required)
  • Platform(Where your designs will live. Understanding these platforms will give a well-considered solution)
  • Target audience (Users always come first and the design must accommodate the target audience’s pain points)
  • References (If you are not sure where to start, clients normally give a set of examples or references they like. The closer the design solution is to the references, the fewer revisions a designer will have to do)
  • Deliverables (Most importantly how the solution should be delivered. These represent what a well-detailed portfolio case study looks like so hit it out of the park)
  • Recruiter advice (Portfolio advice from creative directors, CEOs and leading design creatives from the biggest companies)

Let’s begin.

UX UI Design Portfolio Project 6: Designing an Food App

Client
OhSoYum

Timeline
1–2 weeks. The project is expected to be completed within two weeks.

Objectives

We are looking to create a food delivery app that will allow users to order food from their favorite restaurants and have it delivered to their doorstep. The app will need to be user-friendly, visually appealing and efficient. “Online food delivery has become a $200 billion global industry, yet there is still plenty of room for growth as people increasingly opt for the convenience of delivery.” – Bloomberg

Success Metrics to Consider:
User acquisition and retention rate
Order volume and revenue growth
User engagement and time spent on the app
Positive reviews and ratings

Target Audience

Marcus Lee, 32 | Busy Professional
NEEDS
Does not have the time to cook and prefer to order food online for convenience. They prioritize quick and reliable delivery and are willing to pay more for premium services. Health conscious and wants to eat healthy meals. She also has a tight budget and wants affordable options.

Sophia Patel, 37 | Health-Conscious Eater
NEEDS
College student who prioritizes healthy eating and has specific dietary restrictions. Always looking for options that fit their lifestyle and are willing to pay more for high-quality, healthy food. On a tight budget and wants affordable options

Sandra Jenkins, 35 | Budget-Conscious
NEEDS
Has two kids and a busy job. She needs an app that offers healthy options for her family as well as quick and convenient delivery options on a limited budget. Wants to feed her family healthy meals but doesn’t have the time or energy to cook after a long day at work.

Requirements

  • The app should allow users to browse and order from a variety of restaurants in their area.
  • Users should be able to customize their orders, including special instructions and dietary restrictions.
  • The app should provide real-time updates on the status of their order, including estimated delivery time.
  • Payment options should be secure and user-friendly.
  • The app should have a feature for users to leave reviews and ratings of restaurants and drivers.

Platform

  • The app should be compatible with either iOS or Android devices. Pay attention to IOS and Android guidelines.

IOS guidelines
https://developer.apple.com/design/human-interface-guidelines/ios/visual-design/adaptivity-and-layout/

Android guidelines
https://material.io/design/usability/accessibility.html#hierarchy

References

References that our company would like the app to follow in terms of structure and layout. It will be your job to replicate something close to these examples but add your creative flair to it.

Uber Eats: https://www.ubereats.com/
DoorDash: https://www.doordash.com/
Grubhub: https://www.grubhub.com/

Deliverables

Onboarding screens – These screens will introduce the app to new users and explain how to use it. They might include a welcome message, an explanation of the app’s features, and instructions on how to create an account.

Home screen – This is the main screen of the app that users will see when they open it. It might include a search bar, categories for different types of food, and a list of popular restaurants.

Restaurant details screen – When a user selects a restaurant, they will be taken to a screen with more information about that restaurant. This might include the menu, photos of the food, and reviews from other users.

Ordering screen – This screen will allow users to place an order from the restaurant they’ve selected. It might include options for customization, like choosing toppings or specifying dietary restrictions.

Payment screen – After a user has placed an order, they will need to enter payment information. This screen might include options for different payment methods, like credit card or PayPal.

Order tracking screen – Once an order has been placed, users will want to know when it will be delivered. This screen might include real-time updates on the status of the order, like when it’s being prepared, when it’s out for delivery, and when it’s been delivered.

Profile screen – This screen will allow users to manage their account information, like their name, address, and payment methods. It might also include options for viewing past orders and saving favorite restaurants.

Testing and Results section

Show your wireframes to 5 people and ask them using your designs what they think about them, what they would improve, and an overall rating.

Take their feedback, iterate the designs, and have a final round of testing with 5 users. See that you improve your overall rating. If not go back to the drawing board and change your designs and retest.

Advice from recruiters

I want to see case studies that demonstrate a deep understanding of user needs, a creative approach to problem-solving, and a passion for delivering exceptional user experiences.

John Smith, Senior Product Designer at Doordash

I’m looking for designers who can demonstrate how they’ve solved complex problems in simple and elegant ways. I want to see how you can take a user-centered approach and turn that into a product that’s both delightful and effective.

Haraldur Thorleifsson, Head of Design at Uber

Show me how you’ve used data and research to inform your design decisions and how you’ve collaborated with cross-functional teams to deliver successful products. Don’t just showcase the final design, but also the process and the challenges you faced along the way.

Jane Doe, Senior UX Designer at Grubhub

Your portfolio should showcase your ability to think critically about design problems, communicate your ideas clearly, and collaborate effectively with others. It’s not just about pretty visuals, but about the insights and rationale behind your design decisions.

Kim Williams, Director of UX Design at Amazon

I love to see designers who can showcase a process, not just the end product. How did you get there? What were the decisions and tradeoffs you made along the way? How did you incorporate feedback and iterate? All of this tells me a lot about how you approach design problems and how you work with cross-functional teams.

Julie Zhuo, VP of Product Design at Facebook

What to do next

Download a portfolio project PDF of this design project and all the other existing design projects to review in your own time.

UX/UI projects for beginners #5: Property Website

This is the fifth design portfolio project for UI and UX designers looking to build a portfolio of credible work. A detailed client brief that is time-boxed, detailed, and crafted realistically enough to give you a hands-on experience of doing a real project. Each portfolio project is meant to help you create realistic work you can add to your portfolio and test if design really is for you.

Continue reading “UX/UI projects for beginners #5: Property Website” »

UX Designer salaries in the USA, UK, and India(2020 earnings)


Salary should never be the driving factor for getting into a field but it’s an important topic that definitely needs to be addressed.


How much does a UX designer earn? If you are just starting out, how much can you make as an entry-level junior UX designer?

The goal here is not to convince you to start a whole career because of how much you can make. That would be foolish because you might end up hating your job, being constantly under pressure, or in a dead-end job situation just for the money. 

This is the reason I wrote two articles that I highly recommend you read before you get started in UX design. 8 Personality traits you need to be a great fit for UX Design role and secondly, what a UX Designer ACTUALLY does.

Is UX design a good fit for you? 8 personality traits you must have.
People who succeed in a UX design role have two things in common. Firstly, they enjoy what they do. Secondly, their…uxdesignmastery.com

What does a UX Designer ACTUALLY DO?(Explained using GIFS)
This second article in this series looks at breaking down some of the most common on-the-job UX Design activities you…uxdesignmastery.com

Remember, as long as you are really good at what you do, you will get paid really well regardless of the field you are in.

This article is to get you informed about the current UX Design salaries for the main purpose of salary discussions or when negotiating a promotion. The caveat is that you are not guaranteed to earn the amounts stated because it depends on your skills level, the company you join, and the location you might be working at.

Okay, now we got that out of the way.

Let’s talk about how much you could be making as a UX designer.

I am going to break this article down by three locations, the USA, UK, and India, the top-paying companies in those locations and we will explore junior and senior-level salaries. These salaries are the average total compensation including bonuses, overtime pay, and based on stats provided by Payscale.

Let’s begin.


UX Designer salary US in 2020


Entry-level and less than a year: $62,558 based on 311 salaries

Early UX Designer career 1–4 years: $71,258 based on 3,794 salaries

Mid-level to Senior UX Designer 5–9 years: $83,519 based on 1,207 salaries

Senior UX Designer 10–19 years: $94,893 based on 488 salaries

The average salary for a UX Designer in the US is $73,999.

I know. That’s a lot of money but it makes sense considering the biggest tech companies are based in the US and how the UX field directly contributes to a company’s bottom line. 

Looking at some of the cities that a UX Designer can earn above the national average, San Francisco, California leads the way with one being able to make 31% more than the national average salary.

UX Designers earn the most in San Francisco

San Francisco, California 32% more than the national average


Seattle, Washington 13% more than the national average

New York, New York 7% than the national average

Los Angeles, California 3% than the national average

Austin, Texas 2% than the national average

Boston, Massachusetts is at the national average

Chicago, Illinois 5% less than the national average

Now let’s take a look at some of the highest paying companies for UX Designer roles. The majority are tech companies. 

Popular Employer Salaries for UX Designer in the US


Google, Inc. $123k

UX Designers earn the most at Google


Amazon.com Inc $116k

Microsoft Corp $113k

International Business Machines (IBM) Corp. $86k

The Walt Disney Company $84k

Accenture $82k

Capital One Financial Corp $80k

Underwriters Laboratories, Inc. $54k


UX Designer salary UK in 2020

Entry-level UX Designer less than a year: £26,068 based on 34 salaries

Early UX Designer career 1–4 years: £30,343 based on 532 salaries

Mid-level to Senior UX Designer 5–9 years: £39,077 based on 173 salaries

Senior UX Designer 10–19 years: £43,028 based on 79 salaries

The average salary for a UX Designer in the UK is £31,577

Cambridge, England

Looking at some of the cities that a UX Designer can earn above the national average, Cambridge, England leads the way with one being able to make 14.6% more than the national average salary.

Cambridge, England: Cambridgeshire 15% more than the national average
London, England: London 14% more than the national average
Manchester, England: Manchester 6% less than the national average
Bristol, England: Bristol 10% less than the national average
Glasgow, Scotland: Glasgow 12% less than the national average
Edinburgh, Scotland: Edinburgh 17% less than the national average

Now let’s take a look at how much some companies pay for UX Designer roles.


Popular Employer Salaries for UX Designer in the UK


UCAS £31k
Moneysupermarket.com £25k


UX designer salary in India in 2020

Entry-level UX Designer less than a year: ₹441,375 based on 33 salaries

Early UX Designer career 1–4 years: ₹601,001 based on 275 salaries

Mid-level to Senior UX Designer 5–9 years: ₹973,296 based on 113 salaries

Senior UX Designer 10–19 years: ₹1,285,470 based on 49 salaries

The average salary for a UX Designer in India is ₹695,863

Looking at some of the cities that a UX Designer can earn above the national average, Bangalore, Karnataka leads the way with one being able to make a massive 37.7% more than the national average salary.

Bangalore, Karnataka

Bangalore, Karnataka 38% more than the national average
Hyderabad, Andhra Pradesh 4% more than the national average
New Delhi, Delhi 1% more than the national average
Mumbai, Maharashtra 9% less than the national average
Delhi, Delhi 15% less than the national average
Chennai, Tamil Nadu 21% less than the national average
Pune, Maharashtra 26% less than the national average

Now let’s take a look at how much some companies pay for UX Designer roles.

Popular Employer Salaries for UX Designer in India

Accenture ₹1m
SAP Labs India ₹1m
Tata Consultancy Services Limited ₹924k
InfoSys Limited ₹720k
Cognizant Technology Solutions Corp ₹713k

If you are convinced UX Design might be the career for you, I have design exercises that will help you start putting together a portfolio of well thought out case studies without actual work experience.

UX/UI portfolio projects for beginners #1 Blog Website
One of the hardest things to do when starting your design career is to create a design portfolio of impressive work…uxdesignmastery.com

UX/UI portfolio projects for beginners #2: eCommerce site
One of the greatest challenges with transitioning into a UX/UI design role without any design work experience or…uxdesignmastery.com

UX/UI portfolio projects for beginners #3: Travel App
This practice project/Client brief is the third one in this series from UX Design Mastery after the one for a Blog…uxdesignmastery.com

UX/UI projects for beginners #4: Agency website
This is the fourth design portfolio project for UI and UX designers. A detailed client brief that is time-boxed…uxdesignmastery.com

UX/UI projects for beginners #4: Agency website


This is the fourth design portfolio project for UI and UX designers. A detailed client brief that is time-boxed, detailed, and crafted to give you a hands-on experience of doing a real project. Each portfolio project is meant to help you create work you can add to your portfolio.

The other projects in the series from UX Design Mastery

UX/UI portfolio projects for beginners #1 Blog Website

UX/UI portfolio projects for beginners #2: eCommerce site

UX/UI portfolio projects for beginners #3: Travel App

A little about me

My first job in design was for a small design agency as the Lead UX/UI designer. 

I met the CEO over coffee for my interview and he hired me on the spot and asked me to name my salary.

That totally took me by surprise because it meant I had successfully transitioned from being a Java Developer to being headhunted for a design role within a year. He had pointed to the fact that my portfolio had demonstrated enough creative potential to get the job done rather than work experience. 

You see, I had not done an internship, gone to a design school, or worked in a design company but I still had great portfolio projects that I had conceptualized from nothing. The design projects were detailed, tackled a real problem, and demonstrated my design process and design skills.

The same thing could happen to you. I was fortunate that I had practiced my design skills to the point that someone could see the value I could bring to their company. 

A key takeaway is I had designed solutions to projects aligned with what I actually wanted to do on the job. 

So if you want to work for an agency do a number of campaign projects. If you want to work for an app development house, do a number of mobile app designs. Treat all your conceptual projects as gateways to where you want to be. This is what these design projects are for.

Today’s project is to create a responsive agency website for desktop and mobile.


About Design portfolio projects for UX and UI designers

Included in each design brief is the following:

  • Timeline (For this to be realistic each brief has a timeline that is as close to real-world work as possible)
  • Objectives (What is REQUIRED by the client. This part usually trips designers up as they go off designing what is not required)
  • Platform(Where your designs will live. Understanding these platforms will give a well-considered solution)
  • Target audience (Users always come first and the design must accommodate the target audience’s pain points)
  • References (If you are not sure where to start, clients normally give a set of examples or references they like. The closer the design solution is to the references, the fewer revisions a designer will have to do)
  • Deliverables (Most importantly how the solution should be delivered. These represent what a well-detailed portfolio case study looks like so hit it out of the park)
  • Recruiter advice (Portfolio advice from creative directors, CEOs and leading design creatives from the biggest companies)

Let’s get into it.

This time we look at an agency website project.

UX UI Design Portfolio Project 4: Designing an Agency website

Client
Choose any design agency brand of your liking

Timeline
2–3 weeks

Objectives

Create a responsive website that allows an agency to:
 • Market who they are, what they do and what they stand for
 • Showcase their work case studies and awards they have won
 • Contacted by potential clients
 • List available positions and receive job applications

Platform

Please design a design agency website for desktop (1200px wide and mobile view 365px wide)

Limitations/Specifications

The site must load quickly hence any interactions or large imagery must be kept to a minimum.

Target Audience

Deliverables

  • Compile a case study on Behance(Get a free account) laid out like this; Name of project, date, your role, project type(Concept)
     • Research: (Refer to the References provided)
     • Highlight 3 enhancements or unique features you have included in the solution that makes the site unique and allows it to stand out from other design agencies
     • Sketch of conceptual and initial ideas
     • Wireframes and prototype of 
     ⁃ Homepage with work, values, team, and contact us calls to action
     ⁃ Our work with filter by industry, date, and awards
     ⁃ About us with values and team bio
     ⁃ Contact us with a map and form
     ⁃ Careers with a culture section and application form


These should be both desktop and mobile screens

 • Testing and Results section: Show your wireframes to 5 people and ask them using your designs what they think about them, what they would improve, and an overall rating. Take their feedback, iterate the designs, and have a final round of testing with 5 users. See that you improve your overall rating. If not go back to the drawing board and change your designs and retest.

References

References that the company would like their website to follow in terms of structure and layout. It will be your job to replicate something close to these websites but add your creative flair to it.

https://ueno.co/
https://basicagency.com/
https://dixonbaxi.com/

Advice from recruiters

Simon Mogren, Head of Design, BBDO

I don’t want to see every piece of work that you have ever done. Pick your favorite pieces. It doesn’t need to be for the most famous or biggest clients as long as you are proud of it and want to talk about it.
I would like to see more personal projects in portfolios. The work that you did in the best of conditions and with full artistic freedom

Helen Rice, Fuzzco

We want to see work that is consistently good. The best portfolios take a well-rounded and curated approach to showing work. Ideally, we’d see a handful of solid logos, examples of web design, examples of illustration, and some editorial work.
They should briefly describe the work and the particular role they played. We get a little nervous when someone’s portfolio includes a lot of team projects. We want to clearly understand someone’s strengths and weaknesses before we hire them.

Audrey Liu, Lyft

Telling the story of your work — how it all relates, why it’s important — matters. Additionally, it’s important for designers to show that they understand the goals of their work and that those goals touch on both user and business needs. A pet peeve of mine is when there really isn’t a good reason behind the work, or the designer doesn’t show any interest in or understanding of its impact on the business or user.

If you would like a portfolio project PDF of this design project along with other projects you can download it below. Included is a portfolio project layout template that outlines how to present your project your final case study. 

What does a UX Designer ACTUALLY DO?(Explained using GIFS)

My goal is to help you decide if a UX career is something you REALLY want to pursue without investing too much time and money upfront. You might be looking to transition from a different field into UX design but don’t have the work experience or relevant educational background.

Well, I am glad you are here.

A UX designer does a range of activities. From presenting solutions, analyzing tasks and activities, building prototypes & wireframes, gathering requirements, specifying interaction design to conducting usability studies.

In case you have not read it, the first article in this series on getting started in UX Design, was a personality checklist on whether UX would be a good fit for you.

 Is UX design a good fit for you? 8 personality traits you must have.
People who succeed in a UX design role have two things in common. Firstly, they enjoy what they do. Secondly, their…uxdesignmastery.com

I believe your personality has a huge say on how successful you will be in your career. The more aligned your personality is to what you do, the easier it will be to continuously learn the craft and execute it at a very high level. 
 
On to the next checkpoint.

What does a UX Designer ACTUALLY do?

The second article in this series looks at breaking down some of the most common on-the-job UX design activities you must be prepared to do to be successful in a UX role. Obviously, some of the UX activities will vary depending on what sort of company you will join (agency, software development company, etc), your UX project budget, how big the team is, and how much time you have on a project.

Fortunately, these UX activities are taken from a study of over 1000 UX professionals conducted by the Nielsen Norman group. So you will get a general but realistic overview of UX work. 

So let’s get started.

1. Presenting solutions/concepts

As a UX designer, you will be required to communicate your ideas and design solutions verbally, on paper, in a slide presentation, in a written document, as annotations, as a wireframe, and as a prototype. 

It sounds straight forward but what a lot of designers don’t realize is how unclear communication can result in your solution being completely misunderstood by clients, developers, or project stakeholders.
 
Here are some quick tips that I personally use in order to communicate effectively when presenting design solutions:


Explain the problem — what is the background or context to the solution being presented and why is it important
Try to tell a story or scenario around the solution that will better explain what is being presented
Explicitly ask if everyone understands to make sure your audience is on the same page and no one is lagging behind 
Intentionally pause. Don’t rush through your presentation but create moments that encourage feedback and questions
Repeat any feedback you receive. This will help ensure everyone understands what changes will be made.

2. Persuading others

Every now and again you will be required to defend your design decisions to a client, your team, or a product owner. A lot of designers find it hard to justify their design decisions because they, unfortunately, approach design as an art. You looking to create the coolest interface which is beautifully designed. Though that might sound reasonable, it not the best approach. You will end up frustratingly scaling back your design to something more pragmatic or arguing about subjective things like color and imagery.

 A better approach to persuading colleagues about a design approach is to test it with real users or back it up with research data. Find out what the target user group thinks about your design, make changes, and bring that into your design presentation.

3. Analyzing task or activities

An important part of the research phase of a project is to immerse yourself in what your user is trying to achieve. This is done by breaking down the project into key activities/tasks that you require the target user to perform. An analysis of the current state of those activities is needed to understand the pain points and opportunities that exist and should be addressed. 

Some of the most common ways I use to analyze a task is to:
– Gather and interpret analytical data from Google analytics or heatmaps
– Run an audit and perform the task yourself
– Watch a real end-user perform the task

4. Building prototypes and wireframes

Probably the most well known and often overemphasized UX activity. I do enjoy this part but I always create low fidelity deliverables that focus on user flows and functionality. I don’t want to spend time thinking about fonts, icons, colors, and imagery. I am fortunate to work with a UI designer so I definitely don’t have to worry about that part. Though important in the presentation of your solution, wireframing and prototyping builds upon key insights discovered in the research/discovery phase of the project. 

When we look at the full project timeline as a UX designer, you will probably spend more time researching and testing than crafting a beautiful prototype. The key here is not to produce polished designs but is to rapidly illustrate your ideas clearly enough for a UI designer/developer to understand and work from.

5. Collaborating with subject matter experts

As a UX Designer, you have to work with others on topics you might not have any experience in. For instance, you may be asked to redesign an investment banking workflow but not have any financial experience. It will be up to you to seek out this information from experts and end-users involved with that field through whiteboard sessions, UX design workshops, interviews, and on-the-job walk-throughs. You must approach each project as a novice and be willing to learn from others.

6. Gathering requirements

This activity ties into the collaboration with subject matter experts. At the start of a project, you will be required to gather as much information about the problem you are trying to solve in order to tackle it effectively. 

You can go about this through
– Interviews
– Surveys
– Analytical data
– Testing sessions
– Audit
– UX Design workshops

7. Specifying interaction design

When creating prototypes, you will be called upon as a UX Designer to specify the actual interactions a user will encounter. Depending on the size of your design team, this could possibly be done by someone with more expertise in micro-interactions and animation and your role in that setting is to ensure the interactions add and not detract from what the user is attempting to do. 

A great way to learn is by 
– Finding inspiration online (Google “micro-interaction” or “web animation”)
– Learning an animation tool
– Recreate interactions you find using the animation tool 


8. Conducting in-person usability study

Running an in-person usability study is probably one of the key skills a UX designer should master. It requires one to be organized, comfortable with guiding the user, asking the right questions, ability to adjust based on the user responses, and keeping silent when necessary. 

One must be able to watch the time but make sure to get the insights they need for their project research. Lastly, wrap up the session well by asking the participant to do a post-questionnaire, and thanking them for their time.

9. Making storyboards, user journeys, and Information Architecture

All the research, data, findings, and ideas can be translated into artifacts that help stakeholders, clients, and developers better understand what needs to be built. Storyboards outline how a user’s story will unfold shot by shot, for the purpose of pre-visualizing interactions. 

User journeys are a series of steps a user goes through to accomplish a task while Information Architecture is the design of data in a way that makes it easy to build for developers and navigate for users.

10. Conducting design review/heuristic evaluation

This involves personally running through a website or application and marking it against heuristics or best practices. This helps uncover existing problem areas and identify opportunities for improvement. Issues that are identified are categorized into high, medium and low levels of priority for resolving. To be able to run such an evaluation one has to be well versed with best practices and key user goals.

Bonus activity: Review data from analytics

Quantitative data is very useful in understanding what users are currently doing. From it, you can establish conversion rates, understand page performance, and uncover themes/patterns. Therefore learning a tool like Google Analytics will level-up your research skills drastically.

In conclusion

As you can see, the UX role is multi-faceted but it’s important to know when starting out as a junior you won’t be expected to do all these activities alone. Also depending on the size of the company and project budget, you may only be able to perform a subset of these activities. 

Personally, I have done all these activities as a Senior Designer and employ them quite frequently on every project.

If you really enjoyed this article as much as I enjoyed creating it, show your love, share it, make it clap and leave a comment on which activities you do the most. 

UX/UI portfolio projects for beginners #2: eCommerce site


One of the greatest challenges with transitioning into a UX/UI design role without any design work experience or educational background is proving your skills to a prospective recruiter or client.

This is the s project in the series after UX/UI portfolio projects for beginners #1 Blog Website

You may have already read up online on how to become a UX designer or a UI Designer but unfortunately you still have a vague or generic guide that comprises of:

  • Doing an internship 
  • Mentorship 
  • Reading books 
  • Doing courses
  • Learning design tools 
  • Going to meet-ups

The truth of matter is that you will need a portfolio with detailed design projects that effectively communicates to recruiters and clients that you are the right person to hire. 

But such design projects are few and hard to come by unless you intern with a really good company that has cool projects. 

Most unsolicited redesigns and Dribbble shots lack technical feasibility and real world constraints to be taken seriously. 

So what can you do to address this problem?

A little about me

My own journey into design from being a Java Developer was a challenging one when it came to creating a portfolio recruiters would take notice of.

I did not know what projects to put into a portfolio. Mobile, Desktop or app designs?

What level of detail did recruiters want to see from my work?

And just generally were to begin.

I am going to share with you two things worked for me and helped me get started.

  1. Looking at other designers work. I was a member of Behance community and would spend hours going through the most popular projects, most awarded projects and how they were structured. 
  2. Creating detailed design projects of problems I found on forums and in the news.

I did not get a massive following of designers on Behance but what I did have was a collection of about 6 well thought out projects that helped me sell my skills. Calvin Pedzai on Behance
I

These projects got me headhunted by a digital design company who were impressed by the types of projects and the level of detail.

Each design project related to what the design companies were looking for and hiring me was a no brainer despite the level of experience.

To help you get the same opportunities and create a well-rounded portfolio, I decided to create a series of detailed briefs or practice projects that you can use.

Design portfolio projects for UX and UI designers

Included in each design brief is the following:

  • Recruiter advice (Portfolio advice from creative directors, CEOs and leading design creatives from the biggest companies) 
  • Timeline (For this to be realistic each brief has a timeline that is as close to real-world work as possible)
  • Objectives (What is REQUIRED by the client. This part usually trips designers up as they go off designing what is not required)
  • Platform(Where your designs will live. Understanding these platforms will give a well-considered solution)
  • Target audience (Users always come first and the design must accommodate the target audience’s pain points)
  • References (If you are not sure where to start, clients normally give a set of examples or references they like. The closer the design solution is to the references, the fewer revisions a designer will have to do)
  • Deliverables (Most importantly how the solution should be delivered. These represent what a well-detailed portfolio case study looks like so hit it out of the park)

This practice project/Client brief is the second one in this series after the one for a Blog website.


Lets get into it

This time we look at an eCommerce website project. 

I decided to design a solution for this brief as well so you can check out what I produced in about a week and a half, after hours. 

Ecommerce project by Calvin Pedzai

Design Portfolio Project 2: Ecommerce website

Client
Choose any clothing brand of your liking

Timeline
2–3 weeks

Objectives

Create a responsive eCommerce website that can:
 • Tell the brand’s story alongside the products (VERY IMPORTANT)
 • Showcase the latest products and bestsellers on Homepage
 • Access to the cart throughout the site
 • Show all category sections
 • Allow readers to sign for an account
 • Ability to Search through content
 • Immerse the user into the ethos of the brand

Platform

Please design for responsive web. So we require desktop screens, tablet and mobile screens.

What should be delivered

Limitations/Specifications
 • Page performance (Loading time)
 • Limited Screen size on mobile

Target audience

Young males and females 25 to 35

Target audience: Blake

Blake, 31
PAIN POINT
Faster way of discovering products when searching.

Target audience: Sarah

Sarah, 26
PAIN POINT
Can I change the quantity of the products I add to cart?

Target audience: Crystal

Crystal, 28
PAIN POINT
How do I know these products are worth purchasing and reliable?

References

Please conduct some research on the following eCommerce websites that we love and get ideas for features to include

https://www.beatsbydre.com/
https://boostedboards.com/

Deliverables

  • Research (refer to references provided)
  • Highlight 3 enhancements or unique features you have included to make our eCommerce site to stand out and solve user pain points
  • Sketches of initial ideas
  • Wireframes
  • Visual mockups on desktop and mobile of the

-Homepage
 ⁃ Category page with filters
 ⁃ Product detail page
 ⁃ Menu/Search
 ⁃ Cart

  • Results section: Feedback from testing with 5 random people
  • Fonts: Brand related
  • Colors: Brand related
  • Link to this project

Nice to haves

Video walk-through (Screen record an Invision prototype)

Additional message from client

Go through an entire shopping experience offline and online to understand how products are sold.

Advice from recruiters

Sketches, wireframes, unused design concepts, etc. That is the work. The final design is just the end of that entire design process. Getting to see that thinking and decision making is a big differentiating factor when deciding on who to hire.

Aaron Stump, VP, Creative Director Invision

Imagine us sitting in our weekly meeting room at 5 p.m., the last meeting before home time. We open up your portfolio and see several screenshots of mobile interfaces under a project name. The work seems relevant but there’s no description of what we’re looking at. We don’t know what you did, what the goal was or how you feel about it. We’re left with questions and move on to the next portfolio. Never forget your user.

Stanley Wood, Spotify

A more effective use of time would be explaining how a project solved a client’s problem, how designs were changed based on client feedback, and anything they wished they could have done but couldn’t, for whatever reason. Those stories are far more useful and interesting than someone trying to sell their talent. 

Todd Dominey, Mailchimp

More Inspiration (Your cheat guide)

If you would you like a PDF of this design project you can download it below. Included are 2 additional eCommerce case studies and 5 online examples that you refer to from the best agencies and design companies in the world.

UX/UI portfolio projects for beginners #1 Blog Website


One of the hardest things to do when starting your design career is to create a design portfolio of impressive work.

But many have not had any substantial design work experience and the UX/UI projects they have done, are not worth putting up.

The Dribbble portfolio work they have is beautiful but often not technically feasible and has not enough real-world constraints for the work to be considered industry standard.

How do you start a design career without work experience or a college degree?

What level of detail is best to provide in a user experience designer portfolio?

How do you build a UI design portfolio?

Well, I’m glad you asked.

A good portfolio is made up of relevant, well considered detailed design projects.

At UX Design Mastery, we have created a simple and not overly complicated series of portfolio projects or practice projects, that will test your skills and help you create a well rounded UX/UI portfolio project that a recruiter will definitely take notice of.

Included in each portfolio project is a client brief that has the following:

  • Timeline (For this to be realistic each brief has a timeline that is as close to in work)

  • Objectives (What is REQUIRED by the client. This part usually trips designers up as they go off designing what is not required)

  • Platform(Where your designs will live. Understanding these platforms will give a well-considered solution)

  • Target audience (Users always come first and the design must accommodate the target audience’s pain points)

  • References (If you are not sure where to start, client normally give a set of examples or references they like. The closer the design solution is to the references, the fewer revisions a designer will have to do)

  • Deliverables (Most importantly how the solution should be delivered. These represent what a well-detailed portfolio case study looks like so hit it out of the park)

A little about me

(You can skip this part if you are ready to get down to some work)

When I started out in design, I had no portfolio projects or commercial experience because I had not been to a design school, let alone worked for a design company. I was coming from a technical background (software developer) but knew design was a passion because of a part time design job I did for a real estate company.

It was the most alive I had felt doing work.

You know what I mean.

When you get into the zone and can’t do anything else but DESIGN.

However I never fully considered it as a potential career at the time, until I left my developer job.

I decided to create a portfolio of conceptual work that would not only showcase my skills to potential recruiters but also help me track my growth.

In total I must have done 12 projects.

I would research on forums and help boards for reoccurring problems real people were complaining about and try to design an appropriate solution.

That gave each project, real world constraints and limitations that recruiters absolutely loved.

It was not long after I posted my portfolio that I got headhunted.

Repeatedly.

Without a degree or work experience. Woah.

But well thought out detailed portfolio projects.

I hope these portfolio projects do the same for you.

If you are ready to create some awesome work, let’s begin!!


Advice Quotes: (A few things to consider from recruiters)

We don’t want work that simply copies everything else. Our clients come to us to help them meaningfully resonate and differentiate. That means that we need to be on the bleeding edge of what is relevant, inspiring and thought-provoking.

Karin Soukup, Managing Partner, Collins


On a good/bad day I look at maybe 20–30 portfolios. Most of the time for maybe five seconds before I decide if it’s worth exploring further. So my first recommendation would be to make sure you grab the audience straight away. Show me something great and/or unexpected. Ideally both.

Haraldur Thorleifsson, CEO, Ueno


Show me how you’ve gone from insight, to concept, to solution, to impact with a real project example. That will help me understand how you work and think, and assure us you can do it again.

Katie Dill is Director of Experience Design at Airbnb



Client brief #1 Blog Website

Client:
Name: Vibz
Fonts: Use any you like
Colors: Use any you like

Timeline:

2 weeks to 4 weeks

Objectives

We would like a unique blog website that can:

  • Show featured articles on Homepage
  • Article page
  • Show all category sections
  • Allow readers to signup to a newsletter
  • Showcase our Instagram feed
  • Ability to Search through content
  • Guest authors
  • Social Sharing and liking of posts
  • Article ratings

Platform
Please design for responsive web. So we require desktop screens as well as mobile screens.

Limitations
Page performance (Loading time)
Limited Screen size on mobile

Target audience
Young males 25 to 35

Pain points
Searching for inspiration about lifestyle, health, news, music, movies and gadgets (Our category sections)
Get bored with uninspiring content 
Hate having to return to websites to check for new articles

References


Please conduct some research on the following blogs we love and get ideas to include

GQ website

Men’s Health

Deliverables

  • Research section (refer to references provided and find features that should be added in order for our blog to be competitive)
  • Sketches of initial ideas
  • Sitemap/journey map 
  • Wireframes
  • Visual mockups on desktop and mobile of
    • Article page
    • Homepage
    • Category page
    • Article page
    • Menu
  • Highlight 3 enhancements or unique features you have included to make our blog stand out and solve pain points
  • Results section:Feedback from testing with 5 random people
  • Link to this project’s deliverables

Nice to have

Video walkthrough (Screen record an Invision prototype)

Additional message from client

Make it pop!!!


Inspiration (Life’s cheatsheet)

If you are still unsure about where to start I have a couple of very cool blogs done by the best agencies and design companies in the world.

Here are two case studies for you to analyze:

Adidas Originals Tumblr blog by RESN
Inside Design blog by RallyInteractive

Here are other awesome example blogs:

The Awwwards site is great source of inspiration. Make sure to bookmark it and visit it often.

https://www.awwwards.com/sites/coda-story
https://www.awwwards.com/sites/oceanographic
https://www.awwwards.com/sites/the-official-squarespace-blog
https://www.awwwards.com/sites/vogue-arabia
https://www.awwwards.com/sites/sojournal
https://www.awwwards.com/sites/ubisoft-stories
https://www.awwwards.com/sites/caleo-magazine
https://www.awwwards.com/sites/disconnect

Go through them and find features you think will work for this brief.


Download the PDF version of this post so you can work through it.